5 Ways to Increase Marketing ROI

Return on marketing investment is the contribution to profit attributable to marketing, divided by the marketing 'invested' or risked. To help improve ROI, businesses can outline, define, prioritize and monitor their campaigns to determine the direct effects of each tactic. The return on investment formula is:

ROI = (Net Profit / Cost of Investment) x 100.

Digital Marketing Company in Noida, Live Tech Services told about improve ROI with Marketing Analytics. Today, data is floating all around us. From unique visitors to social media followers, senior management may be confused and overwhelmed about how marketing analytics relates to ROI. There are following five factors that can help determine return on investment and how each aspect can help improve overall marketing ROI.

1.   Planning for ROI:

Value exists in quantifying the expected outcomes from marketing investments. Learn what to measure, when to measure and how to measure.

·       increases in overall brand awareness
·       increased customer satisfaction
·       reduced business costs and expenses
·       higher percentages of employee retention
·       increases in profits and sales
·       efficiencies in the way the business operates

Be an investigator! Plan and search for ways to measure effectiveness in your organization by:

·       Creating customized reports with the data your company needs.
·       Tracking your customers’ behavior consistently.
·       Analyzing the data before, during and after a marketing initiative.

2.   Retargeting:

Retargeting is a form of online advertising. That can help you keep your brand in front of bounced traffic after them. Leave your website. For most websites, only 2% of web traffic converts. On the first visit. Through retargeting, Digital Marketing Company Delhi, Live Tech Services explain all retargeting techniques such as Facebook, Google Adwords & website remarketing define all strategies for improving ROI. The consistency and reoccurrence of a company’s message may be more likely to engage and convert users into real customers.

It may also be beneficial to use cookies to track the interactions of users who have previously visited the website. Cookies help sites remember information, such as personal settings or preferred language, and can help make the customer’s next visit more user-friendly.

3.   Testing:

Testing help to improve their overall marketing ROI & increase the response rates of potential customers, business can test aspects of their marketing campaigns, one element at a time, to determine what’s successful and what needs improvement.

Some common testing elements can include a campaign opening statement or headline, pricing and offer. As elements are tested and proven successful or unsuccessful, businesses can improve the effectiveness of future marketing and campaigns and possibly generate a higher investment return.

4.   Continuous Improvement:

The process of measuring, testing and improving marketing efforts is often a driving force behind increasing marketing ROI. Here are five key aspects that can help ensure the improve ROI.

·        Planning for ROI outcomes – test different scenarios that can help quantify future ROI
·        Developing measurable marketing tactics – small modifications can lead to big benefits in ROI
·        Prioritizing ROI measurements – generate analytics that help provide insight into expected financial outcomes
·        Evaluating incremental value and conversions – sales conversions may help determine the value
·        Testing frequently – Experimenting with new tactics can help improve user-experience

5.   Data Analytics:

Digital Marketing Company in Delhi NCR, Live Tech Services uses one of the most powerful ways to improve marketing ROI is typically through the use of data analytics. For example, Google Analytics is one tool that allows businesses to gain access to information about their website visitors, including how long each visitor spends on the website and how they arrived there. It may also help improve more revenue with their marketing efforts.


Through the use of these five tactics, business can gain a better understanding of their customers and their business, and also learn how to improve their overall marketing efforts.  

Is Software Development Company In Noida The Most Trending Thing Now?

Many software companies in Noida are getting started day by day. We can also call it an IT hub. Not necessarily Gurgaon is also an IT industry but due to being more expensive, mostly companies do their startup in Noida, Live Tech Services is also one of them.


Software Development Company in Noida, Live Tech Services leading a best IT company in Noida, Delhi NCR who provides all kind of IT services such as Website design & development, Mobile apps, Digital Marketing & ERP development etc.

Points to Consider before Choosing the Best Software Development Company – There are following some important points to choose best Software Development Company.

Experience: If you are going to choose for software development so first of all you need to check company experience, reviews from company side & client side.

Budget and Reliability: Yes, of course cost is one prime factor that is to be considered. Cost should not bite our hand at any time before and till the delivery of projects. Also must see is there any hidden cost in the proposal or contract before it’s signed.

Client References: Obviously everyone’s businesses are subject to come under a reputed brand value among the market circle. So choose a software development company that has a renowned name for doing the right thing over a long time with multiple stakeholders.

Run a Trial Version: Before assigning the complete project to the software development company, getting a trial task done in order to check the quality, requirement match, timely delivery and commitment to the project.

Location: Clients must be comfortable in reaching the office for any meetings or discussions. If it comes to offshore sector, running the software company in a place where anyone could easily locate them makes much more sense for belief.

Business in today’s world need dedicated software for successful operation and growth. Software Development Companies in Delhi NCR, Live Tech Services told the easiest and most convenient way is to use project management software with online collaboration.

Why Choose Live Tech Services?

·        Secure & Reliable: By choosing Live Tech Services, you automatically enter into a fully secured environment when not even a single bit of your data would be at a risk of getting affected by any undesired mean. We ensure our customers for data security and reliability by using highly secured environment while developing the project.

·        Time Efficient: Live Tech Services keeps its promise to the customer for developing the project in the said and the pre-mentioned time. If you choose Live Tech Services, you will not have to wait for ages to get your own product deployed to you.

·        Customer Friendly & Proto typing: Live Tech Services provides you with the best customer relationship that you will ever have. We encourage your participation in the development process too. We will also give you a draft of the product for your review before delivering the final result. This increases the scope of continuous improvisation.

·        Cost Efficient: At Live Tech Services, we develop a project within your chosen budget. You also have the convenience of flexible payment.

·        Skilled & Experienced Labor: Our team will work dedicatedly towards your project and will devote full time and effort towards it. The team is highly experienced and proficient and will develop software suiting your business needs in the most technologically advanced manner.

·       Best follow up: we provide 24X7 customer support after the deployment of the software. Any assistance or query is sorted out in the quickest possible way.


You just have to hire Live Tech Services- a reputed software development company in Delhi for your firm and we will ensure the best quality and latest software within your budget. As per discussion we could say that Noida is most trending place for IT Company.

Every Web Development Company Challenge with Ease Solve

The world's a different place. Rules for doing business have changed—there's new ways of getting hired, finding employees, reaching new customers, and (shudder) for them to reach you. Economies of scale have flipped—it's getting more expensive to do things on a huge scale, and far cheaper to do them at a micro scale.


As customers, we want it all. We want to know what your products are, how much they cost, and what benefit we get from purchasing them. We want to know what others have experienced, we may go see what people are saying about you on Facebook, Google, or Twitter, or Yelp, or any of a thousand other sites. Oh yeah, and we don't want to pay more, either.

Live Tech Services, Web Development Company in Delhi also faced a lot of challenges when they started a company. So we have shared experience with you. Here are 10 problems with the way web projects are typically done. We've experienced all of these problems, but more importantly, we've figured out how to solve them.

Problem1: Everybody wants to know what is the cost.

The way we used to work, we couldn't tell you what any given project would cost. One part of the problem is that we don't know what you want to buy, it is very difficult for me to explain you cost before completing project when you have to changes again & again.

Solution1: Agree to a budget up front.

We can tell you if a budget is reasonable for what you're trying to accomplish. If it's tight, we can help you prioritize features, and make sure the critical ones are done first before the budget is exhausted.

Problem2: Requirements are not clear.

The overall cost of the project can change substantially based on seemingly minor requirements that end up making some existing platform a bad choice. It has major difficulties for project to changes many times. Web Design Company in Noida, Live Tech Services has trust worthy clients in across world.

Problem3: Requirements need to change for business reasons.

The customer is unhappy because they're paying more, and the project is late. The developer is unhappy about having to stop what he's doing and talk business—so all too often we'd just throw in the work without doing this, and then have trouble paying our bills.

Problem4: Requirements prevent changing to a more suitable solution.

We get part way through building a site, and realize that if we had chosen a different approach or platform, the end result would work much better for the client. But we're far enough down the path of the current development to back up, and our original approach does fulfill the requirement.

Problem5: Content management system/e-commerce site got hacked.

Any web site can be hacked. But for content management systems, e-commerce sites, and other systems that are actually programs running on a computer somewhere, there's more to keep up-to-date to keep the miscreants at bay.

Solution 7: Make sure the site is very well backed up, and security measures are up to date.

Most content management systems store content in a database. Few generic web hosts tell you how to back these up. Fewer still keep a range of backups over time, or can selectively restore particular items that might've been deleted. And the vast majority of hosts still use FTP for file transfer—an extremely insecure protocol that was obsolete a decade ago—meaning if your developer copies a single file using an open wifi network, somebody could get the password and do whatever they want to your site.


Conclusion: Website Designing Company in Delhi NCR, Live Tech Services define the all above problems which is important to understand for Developers, Clients & Business Owners. So we should be cooperate to each other.

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